The Herd

The Herd isn't just another club—it's a pact, a living embodiment of strength, resilience, and optimism.

Inspired by the journey of our founder, who once folded origami elephants as symbols of hope during his mother’s fight with cancer, The Herd channels that unwavering positivity.

Like the elephant, we stand tall, carry immense wisdom, and never forget that even on the toughest days, there’s always good ahead.

Membership is as rare as it is revered, attainable only by those daring enough to part with $131,313.13

or, for the bold-hearted, a trade of their most challenging Bad Day.

When you join The Herd, you’re not just becoming a member—you’re joining a community that believes in facing life’s challenges head-on, with a smile, grit, and a readiness to turn every Bad Day into a Good Day.

Membership doesn’t just require an open heart, but the courage to part with your most challenging Bad Day. Once you've given us that day, we own it—and trust us, we’ll turn it into something far greater than you could have ever imagined.

Joining the Herd gets you:

- A signed pledge to live by Good Days, where we may even visit you to ensure you’re upholding your end of the deal.

- Exclusive Community Access: Be part of a tribe that thrives on adventure, laughter, and relentless positivity.

- Referral Code: Share 15% off with your friends, and earn 15% back when they gear up with Good Day Optics.

- Exclusive Merch: Gain access to apparel and gear that’s available only for the Herd—exclusive designs you won’t find anywhere else.

- Free Herd Tee: When you spend $350 or more on GoodDayOptics.com, you’ll receive a free Herd Tee, a special badge of honor symbolizing your commitment to the Good Days.

- Bad Day Bonuses: Trade your Bad Day stories for rewards and discounts exclusive to Herd members.

- First Dibs on New Releases: Get early access to new collections and invites to VIP events.

- The Shadows Spotlight: Your journey—your highs, your lows, your adventures—celebrated within our community.

- And a host of other rad perks we’re continually crafting for the Herd.

Do you dare to make the trade?:

We don’t just offer a membership. We offer a challenge—a challenge to trade in your worst days for something greater, something unforgettable. This is your invitation to transform the way you see the world and the way you experience every day.

An elephant never forgets, and neither do we. We remember the Bad Days, but we turn them into something bigger, better, and brighter. This community is built on the power of transformation.

When you join, you’re signing up to trade your toughest Bad Day for endless opportunities of positivity and adventure. Once we have your Bad Day, we own it—and in return, we help you discover your Good Days in every corner of life.

Are you bold enough to take the leap?