Good Day Optics
Season Pass

One pass. Both seasons.

The Good Day Season Pass: four drops a year, made once and never sold. Every quarter, a strap that exists only for pass holders. Twice a year, a lens for your goggle. First call on everything we make. One payment, one hundred passes.

$199 CAD for the year
Limited to 100 pass holders. No subscription, no auto-renew. 96 left.
GOOD DAY OPTICS
SEASON PASS
2026 / 27
No. 005
of 100
Holder
Your name here
Valid 12 months from the day you claim it

Since day one, the best ideas came from the Herd.

Good Day Optics started with paper elephants, folded for my mom, each one carrying the same line: today is going to be a Good Day. The Herd is the people who carried that line up the mountain with us.

You told us which lenses to make, which strap ideas to make real, and when we got it wrong. In our last survey, the most requested thing on the list was limited straps. So here they are, made only for the people who asked.

Every drop from here on is built the same way. You vote, we make it, it never gets restocked.

Drop 01: Stealth White

White on white. The Good Day lettering, the road, and the mountains only show when the light hits them.
The full Stealth White strap, end to end
End to end. The details, closer:
Close-up of the lettering Close-up of the road Close-up of the mountains and skyline
Run of 100, numbered. Lands in November with your lens. Claim your pass now and it comes to you first.
It will never be on the site. Stealth Black is for everyone. Stealth White is for pass holders.

What your pass gets you

  • A strap every quarter
    Pass holders only. Numbered run of 100, made once, never restocked.
  • A lens twice a year
    In your goggle model. A snow lens with the November drop, an MTB lens with the May drop.
  • Your pass card the week you claim
    Numbered pass card, strap keychain and a sticker, in the mail within days. Once drops are rolling, the current one comes with it.
  • 48 hours early on every launch
    Pass holders shop first, and we hold stock for you, so you never miss a sellout again.
  • 25% off all lenses and straps, year-round
    Build out your setup at pass-holder pricing.
  • A vote on the next strap
    Three designs, one poll. The Herd picks what gets made.
  • Ride days
    Pass-holder ride and ski days at the events we're already attending. Bring your goggles, we bring the rest.

What it adds up to

4 pass-holder straps
$200
2 lenses in your model
$140
Pass card, early access, ride days, the vote
Included
Retail value
$340
Season Pass
$199
About the price of one goggle, for people who already own one.

The year on a pass

November
Drop 01, Stealth White
Strap and your lens, in time for opening day
February
Drop 02
The strap you voted on
May
Drop 03
A strap and your lens, in time for the trails
August
Drop 04
The strap you voted on
Join any month. Once drops are rolling, the current one ships with your pass card and the next three follow.

How it works

  1. 1
    Claim your pass
    $199 CAD, one payment. No subscription and nothing on autopilot.
  2. 2
    Tell us your goggle
    We ask right after checkout. Lenses ship in your model. Straps fit every Good Day goggle.
  3. 3
    Watch the mailbox
    Your pass card ships this week. Drop 01 lands in November, then one every quarter. We email you before your 12 months are up.

Since Day 1 crew, your pass is included.

Since Day 1 is the top of the Herd: ten seats, the first units of every new goggle, and a seat at the prototype table. Six seats are open at $1,500 a year.

Ask about a seat

Questions

Which goggles does it work with?
All of them. Straps fit every Good Day goggle. Lenses ship in the model you give us after you claim your pass.
What if I join in March?
You get the current drop right away, then the next three. Every pass gets four straps and two lenses in its year.
Can I buy a past drop later?
No. Each strap is made once, for the pass holders of that quarter. That's the point.
Is shipping included?
Yes, in Canada and the US. Anywhere else, message us before you claim a pass.
Is it a subscription?
No. One payment covers 12 months. We email you before it ends, and you decide.
Can I give one as a gift?
Yes. Add their name and goggle in the note at checkout and the pass card goes out in their name.

100 passes. Both seasons. One Herd.

$199 CAD for the year. Drop 01 lands in November. When the passes are gone, they're gone.

Good Day Optics. Edmonton, Alberta. Always Good Days.
The lifetime Good Day Guarantee covers every goggle, pass or no pass.