Building a Space for all, 365 days a year

We're thrilled to announce the release of our two new pride straps - Rainbow Mountain and Collage of Tones. Yes, we know it's July, and Pride month has passed. But over here, we believe in celebrating and supporting everyone, not just for a month but all year round.

These straps, a testament to diversity and inclusion in outdoor recreation, were designed by the incredibly talented Emily Yi. Emily, known for her love of the great outdoors, her knack for creating entertaining reels, and her in-depth captions that take us on her adventures, perfectly captures the essence of Good Days.

Our "Rainbow Mountain" strap mirrors the vibrant hues of an alpine glow, replicating the lively ambiance of the LGBTQ2S+ community.

"Collage of Tones," on the other hand, stands as a representation of the growing diversity in outdoor recreation. We're seeing more BIPOC and LGBTQ2S+ athletes and increased outdoor programs accessibility for individuals with disabilities.

Each strap sold will raise funds for two deserving organizations, All Access Adventures & Color the Cascades. These organizations contribute to diversifying and making our beloved mountains more accessible.

In making these straps, we aim to send a powerful message: everyone is welcome in our herd. We believe in the beauty of diversity and the strength of inclusion. We're proud to create a space where everyone, regardless of their identity, feels seen, heard, and valued.

We're headed in the right direction, but there's still much to do. So, we invite you to join us on this journey towards a more inclusive and diverse outdoor community. By supporting these straps, you're supporting a more accepting and understanding world, and that's what we strive for at Good Day Optics — Good Days for everyone, every day.

1 comment

  • Shred Collective

    What a wonderful way to show support and inclusion! Can you imagine a day when this isn’t necessary, and every one is simply referred to as a rider, skier, outdoor enthusiast, best friend, loved one, or family member? We can’t wait…one big family having good days!

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