Why We Prioritize Good Days Over Just Good Eyewear

Welcome to the Good Days - where we believe in more than just selling eyewear. If you've landed here, you might be curious about what sets us apart from the multitude of eyewear brands in the market. More than just being the only company that provides coverage against scratches, user damage, and loss, we represent a lifestyle, a community, and a commitment. We’re more than an eyewear brand; we’re an ethos, a promise to make sure you always have Good Days.

group of friends enjoying supper during a ski trip

A Community in Focus: Our origin story is steeped in personal heartbreak paired with the joy of countless sunny days spent outdoors. Good Day Optics isn’t just about selling eyewear. Our purpose is to build a community that celebrates the good in every day. Our events, like the upcoming "Mountain Town Takeover," aim to bring this community together, bonding over shared values and a love for the outdoors.

A photo showing our goggles modular design

Sustainable Practices: We’re deeply committed to reducing waste in the eyewear industry. Our products, such as the Melissa sunglasses and Emily goggles, are designed with durability in mind, backed by the industry’s only unlimited warranty. We even cover scratches, loss, and user damage because we believe in helping YOU have consistently Good Days.

photo of skiier having a Good Day

Innovation & Individuality: Every piece of eyewear from Good Day Optics is designed with you, the wearer, in mind. Our modular goggles, like Emily and Val, offer the freedom to swap frames and straps, reflecting your unique style and preferences. Our limited-edition apparel and accessories further complement your individuality. We champion uniqueness, encouraging everyone to let their true colors shine.

photo of our Founder's mom who inspired our brand and ethos

Tributes of Strength: Our products are named after remarkable women who inspire us. Each piece of eyewear is more than an accessory; it’s a tribute to strength, resilience, and the pursuit of Good Days.

A group of skiers and snowboarders enjoying the sun

Fueled by Ambition: Our vision extends beyond revenue markers. We measure our success by the Good Days we enable. Rather than viewing our community members as consumers, we see you as integral parts of our journey. We invite you to join us for our summer 'Good Days', and to sign up for our Mountain Town Takeover this winter. By doing so, you'll be joining a community of future friends, brought together to create some of their most memorable Good Days. We're continually exploring new avenues to promote an outdoor lifestyle and encourage our community members to seek their 'good days'.

We invite you to step into the world of Good Days, to see the world through our lenses, and to become a part of our thriving community. Come and discover what it means to truly have a Good Day.

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.