Welcome to Beyond the Lens

Welcome to Beyond the Lens: The Good Day Optics Blog
At Good Day Optics, we believe in seeing more, doing more, and making every day a Good Day. Beyond the Lens is our space to share the stories, experiences, and communities that inspire us—because this brand is about more than just eyewear. It’s about adventure, connection, and challenging the status quo with a simple question: Why not?

What This Blog is About:

Behind the Scenes: How We Build for Adventure
We started Good Day Optics with a simple goal: to build eyewear that performs without the overpriced hype. But behind every product, there’s a story—of testing gear in real conditions, tweaking designs to get the perfect fit, and pushing the limits of what’s possible. Here, we’ll take you behind the scenes, sharing how we create, test, and refine the gear that makes every adventure better.

Supporting Communities Across North America

From skiers and snowboarders to mountain bikers and hikers, our gear is built for people who live for adventure. But beyond the products, we’re committed to supporting the communities that make these sports possible. Whether it’s through our partnerships—like Tits Deep for Breast Cancer or The Dirt Therapy Project—or by shining a light on grassroots organizations, we believe in giving back to the people and places that make the outdoors feel like home.

Building Space for Everyone

The outdoors should be for everyone. That’s why we’re passionate about making adventure accessible, breaking down barriers, and fostering a community where people feel welcome. Whether it’s through inclusive gear, amplifying diverse voices, or supporting new riders finding their way, we want to create a space where everyone feels like they belong.

Supporting Local Events Year-Round

We’re not just about selling gear—we’re about showing up. From small-town ski races to grassroots bike festivals, we love supporting the local events that bring people together. Whether it’s sponsoring a competition, setting up a booth, or simply getting out and riding with the community, you’ll find us on the ground, making connections and sharing the stoke.

The Friends We've Met & The Adventures Ahead
One of the best things about building Good Day Optics has been the people we’ve met along the way—athletes, weekend warriors, creators, and innovators who inspire us daily. This blog is a place to celebrate them, share their stories, and highlight the impact they’re making in the world. And as for what’s next? We’ve got big plans. New products, new partnerships, new places to explore. Why not dream bigger? Why not go further? We’re just getting started.

Join Us Beyond the Lens
This blog is for you—the adventurers, the innovators, the ones who see things differently. Whether you’re here for gear tips, local event updates, or just a dose of inspiration, we’re excited to share this journey with you. Because adventure isn’t just what you do—it’s how you see the world.

Let’s go Beyond the Lens.

Have an idea for a topic we should cover? Want to collaborate on a project? Let us know—we’re always looking for new stories to tell!