Shred for Free
October 1 to November 30, 2026
SHRED FOR FREE.
Every order enters you to win a season pass to your hill, plus we refund your order. Ski, board, bike or sled. One more order gets refunded every Monday.
1 entry for every $10 you spend. Entries are added automatically at checkout.
Grand prize
A season pass to your hill
- Any ski hill, Ikon, Epic or bike park, up to $2,000
- This season or next, your call
- Not a pass person? Take $2,000 cash
- Plus your order, refunded in full
Drawn live on Instagram, Wednesday, December 2.
Every Monday
One order from the week before gets fully refunded. Eight draws, October 12 to November 30.
Entries close in
November 30, 2026
11:59 pm Mountain Time. Then we draw.
Why we're doing this
Good Day Optics started with one belief: even on bad days, there's good to find, and most of it is outside. A season pass is the difference between talking about winter and living it. So this fall, every order you place helps buy one for someone in The Herd. It might be you.
Jared Szuch, Founder & Ski-EO
How it works
Order anything
Goggles, lenses, straps, the Good Day Season Pass. Preorders count too.
Get your entries
1 entry per $10, added automatically. Your confirmation email shows your total, and every order stacks.
Watch the draws
One order refunded every Monday. The grand prize is drawn live on December 2.
What your order is worth
Entries are based on your subtotal after discounts, before tax and shipping. Gift cards don't count.
Three windows pay extra
Launch weekend
October 1 to 4. Every entry counts three times.
Opening day
The first 48 hours after Alberta's first hill opens. We email you the second it happens.
Black Friday to Cyber Monday
November 27 to 30, on top of whatever deal is running.
Unlock a second grand prize
When The Herd hits 1,000 orders, a heli-ski day for two in BC joins the December 2 draw. Same entries, second winner.
Heli-ski day for two with a BC operator of the winner's choice, up to $4,000.
Free Shredders
Every Monday, one order from the week before is refunded in full. Winners are posted here by first name and city.
Questions
Do I have to buy something?
No. Send a short written entry through the free-entry form and you're in with 20 entries, once a day, every day if you like. Details in the official rules.
How are entries counted?
1 entry for every $10 of your subtotal after discounts, before tax and shipping. Bonus entries and multiplier windows stack on top. Your confirmation email shows your running total.
I don't ski or ride. Can I still win?
Yes. Take $2,000 cash instead of a pass. Your order still gets refunded.
Can I pick any hill?
Any ski hill, Ikon, Epic or a bike park, up to $2,000, for this season or next. If your pass costs more, you cover the difference.
What if I cancel or return my order?
A cancelled or returned order gives up its entries. Warranty claims change nothing.
When are winners chosen?
Weekly refunds every Monday. The grand prize draw is Wednesday, December 2, live on Instagram, from every eligible entry. Winners get an email, answer a skill-testing question, and have five business days to claim.
Your order could be free.
Every order placed before midnight on November 30 is in the draw. That includes the one you're thinking about right now.
No purchase necessary. Open to residents of Canada and the United States who have reached the age of majority. Contest closes November 30, 2026 at 11:59 pm MT. Odds depend on the number of eligible entries received. Skill-testing question required. This contest is not sponsored, endorsed or administered by Instagram or Meta. See official rules for full details.