Shred for Free: Official Rules

Official rules

Shred for Free

October 1 to November 30, 2026. No purchase necessary. Read this page before entering. It governs the contest, and it wins if anything elsewhere says something different.

1. Sponsor

The Shred for Free contest (the "Contest") is organized by Good Day Optics, Edmonton, Alberta, Canada ("Sponsor", "we", "us"). Questions: hello@gooddayoptics.com.

2. Contest period

The Contest runs from 12:00:01 am Mountain Time on October 1, 2026 to 11:59:59 pm Mountain Time on November 30, 2026 (the "Entry Period"). Entries received outside the Entry Period are void.

3. Eligibility

  • Open to legal residents of Canada (excluding Quebec) and the United States (excluding its territories) who have reached the age of majority in their province, territory or state of residence at the time of entry.
  • Employees, contractors and immediate family members (parent, child, sibling, spouse) of Good Day Optics, and persons living in the same household as such employees or contractors, are not eligible.
  • Void where prohibited by law.

4. How to enter

There are two ways to enter. You do not need to do both, and a purchase never increases your odds beyond what these rules describe.

A. With a purchase. Any order placed at gooddayoptics.com during the Entry Period automatically earns entries as described in Section 5. No separate registration is needed; entries are calculated from the order and linked to the email address used at checkout.

B. Without a purchase (no purchase necessary). Submit a written entry through the form at gooddayoptics.com/pages/shred-for-free-entry describing, in 50 words or fewer, your best day outside. Each submission earns 20 entries. Limit one free entry per person per calendar day during the Entry Period. Mail-in entries are not accepted.

5. How entries are calculated

Base rate 1 entry for every $10 CAD of order subtotal, after discounts and before tax and shipping. Gift card purchases do not earn entries; gift cards used as payment do not reduce the entries earned on the rest of the order.
$275+ order +10 bonus entries on that order
$450+ order +30 bonus entries on that order (in place of, not in addition to, the $275 bonus)
Referral +5 entries for each friend who signs up using your referral link
Launch weekend, Oct 1 to 4 All entries earned in this window are tripled (3x)
Opening-day window All entries earned in the 48 hours after Sponsor announces the first Alberta hill opening are doubled (2x)
Black Friday to Cyber Monday, Nov 27 to 30 All entries earned in this window are doubled (2x), in addition to any purchase discount running at the time

Multiplier windows do not stack with each other; where two would apply, the higher multiplier governs. A cancelled, refunded or charged-back order forfeits the entries it earned. Entries have no cash value, cannot be transferred, and are not redeemable for anything other than participation in this Contest.

6. Prizes

Weekly prize (8 draws). Each Monday listed below, Sponsor will draw one eligible paid order placed in the preceding calendar week (Monday through Sunday) and refund that order in full to the original payment method. Approximate retail value varies by order and is not guaranteed to fall within any range.

Draw dates: October 12, 19, 26; November 2, 9, 16, 23, 30, 2026.

Grand prize (1, plus a possible second prize). One winner, drawn from all eligible entries received during the entire Entry Period, will receive a season pass of their choice (any ski hill, Ikon, Epic, or a bike park pass, valid for the current or following season) with an approximate retail value of up to $2,000 CAD, or a greater amount if Sponsor announces an increased cap before the draw. A winner who does not want a season pass may instead choose $2,000 CAD in cash (or the increased amount, if applicable). The grand prize also includes a full refund of the winning entrant's single highest-value paid order placed during the Entry Period, up to $1,000 CAD.

If total paid orders during the Entry Period reach the threshold shown at gooddayoptics.com/pages/free-shredders, Sponsor will award a second grand prize of a value and description to be announced by Sponsor no later than November 28, 2026, drawn from the same pool of eligible entries as the first grand prize. Awarding a second grand prize is at Sponsor's discretion once the threshold is met; Sponsor may increase the threshold or the described prize, but will not remove this prize once announced.

Grand prize draw: Wednesday, December 2, 2026, conducted live and posted to Good Day Optics' Instagram account.

Total number of prizes: up to 8 weekly prizes, 1 guaranteed grand prize, and 1 conditional second grand prize.

7. Odds and prize value

Odds of winning depend on the number of eligible entries received. Weekly prize values vary with the winning order's total. Grand prize approximate retail value: up to $2,000 CAD (see Section 6).

8. Winner selection and notification

  1. Winners are selected by random draw from all eligible entries for that draw, using a randomized selection method.
  2. Weekly winners are notified by email or the phone number on the order within 3 business days of the draw and are announced on gooddayoptics.com/pages/free-shredders and on Good Day Optics' social media.
  3. The grand prize winner (and second grand prize winner, if applicable) is notified by email within 24 hours of the December 2, 2026 draw.
  4. To claim the grand prize, a selected entrant must correctly answer a time-limited, skill-testing arithmetical question without assistance, and sign and return a declaration and release form within 5 business days of first notification attempt.
  5. If a selected entrant cannot be reached, fails to respond within the required time, fails the skill-testing question, or does not meet these rules, that entry is disqualified and Sponsor may select an alternate winner from the remaining eligible entries for that draw.

9. General conditions

  • By entering, entrants agree to be bound by these rules and by the decisions of Sponsor, which are final in all matters relating to this Contest.
  • Sponsor reserves the right, in its sole discretion, to disqualify any entrant found to be tampering with the entry process or in violation of these rules, and to cancel, modify or suspend the Contest if fraud, technical failure, or any factor beyond Sponsor's control impairs its integrity, subject to applicable law.
  • Winners may be asked to consent to the use of their name, city, and likeness in connection with this Contest for promotional purposes, without further compensation, except where prohibited by law. Consent is requested, not required, as a condition of receiving a weekly or grand prize.
  • To the extent permitted by law, entrants release Sponsor, its officers, directors, employees and agents from any liability for injuries, losses or damages of any kind arising from participation in this Contest or the acceptance, use or misuse of a prize.
  • This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Meta, or any platform on which it is promoted.
  • These rules are governed by the laws of the Province of Alberta and the federal laws of Canada applicable in Alberta.

10. Privacy

Information collected through entries is used to administer this Contest (verifying eligibility, calculating entries, contacting winners) and, only where an entrant has separately opted in, to send marketing emails from Good Day Optics. It is not sold to third parties. Contact hello@gooddayoptics.com with privacy questions or to opt out of marketing emails at any time.

This page describes the rules as they stand today. If any term here conflicts with something said in an ad, an email, or on the landing page, this rules page governs.
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