Shred for Free
October 1 to November 30, 2026
SHRED FOR FREE.
Every order enters you to win a season pass to your hill, plus your biggest order refunded, up to $1,000. Ski, board, bike or sled. One more order gets refunded every Monday.
1 entry for every $10 CAD you spend. Entries are added automatically when you check out.
Grand prize
A season pass to your hill
- Any ski hill, Ikon, Epic or bike park, up to $2,000 CAD
- This season or next, your call
- Not a pass person? Take $2,000 CAD cash
- Plus your biggest order refunded, up to $1,000
Drawn live on Instagram, Wednesday, December 2.
Every Monday
One order from the week before gets fully refunded. Eight draws, October 12 to November 30.
Entries close in
November 30, 2026
11:59 pm Mountain Time. Then we draw.
Why we're doing this
Good Day Optics started with one belief: even on bad days, there's good to find, and most of it is outside. A season pass is the difference between talking about winter and living it. So this fall, every order you place helps buy one for someone in The Herd. It might be you.
Jared Szuch, Founder & Ski-EO
How it works
Order anything
Goggles, sunnies, lenses, straps. Preorders count too.
Get your entries
1 entry per $10 CAD, added automatically. Every order stacks. Check your total anytime in the Shred for Free widget with the code we email you.
Watch the draws
One order refunded every Monday. The grand prize is drawn live on December 2.
What your order is worth
Entries are based on your subtotal after discounts, before tax and shipping. Gift cards don't count.
Two windows pay extra
Opening weekend
October 1 to 4. Every entry counts three times.
First hill opening
48 hours of double entries once we announce the first Alberta hill opening. Date to be announced. We'll email you when it starts.
Something big is coming
When The Herd hits 1,100 orders, we're adding a second grand prize. We're not saying what yet. We'll reveal it later in November.
The bigger The Herd gets, the bigger this gets. Watch this space.
Free Shredders
Every Monday, one order from the week before is refunded in full. Winners are posted here by first name and city.
Questions
Do I have to buy something?
No. Send a short written entry through the free-entry form and you're in with 20 entries, once a day, every day if you like. Details in the official rules.
How are entries counted?
1 entry for every $10 CAD of your subtotal after discounts, before tax and shipping. Order bonuses are added on top, and orders placed during a boost window are multiplied. Boost windows don't stack with each other. To see your total, open the Shred for Free widget, enter your email, and we'll send you a code.
I don't ski or ride. Can I still win?
Yes. Take $2,000 CAD cash instead of a pass. You still get your biggest order refunded, up to $1,000.
Can I pick any hill?
Any ski hill, Ikon, Epic or a bike park, up to $2,000 CAD, for this season or next. If your pass costs more, you cover the difference.
What if I cancel or return my order?
A cancelled, returned or refunded order gives up its entries. Warranty claims change nothing.
When are winners chosen?
Weekly refunds every Monday. The grand prize draw is Wednesday, December 2, live on Instagram, from every eligible entry. Winners get an email, answer a skill-testing question, and have five business days to claim.
Your order could be free.
Every order placed by 11:59 pm MT on November 30 is in the draw. That includes the one you're thinking about right now.
No purchase necessary. Open to legal residents of Canada (excluding Quebec) and the United States (excluding its territories) who have reached the age of majority where they live. Contest closes November 30, 2026 at 11:59 pm MT. Grand prize draw December 2, 2026. Odds depend on the number of eligible entries received. Skill-testing question required. This contest is not sponsored, endorsed or administered by Instagram or Meta. See the official rules for full details.